Foreshore family

we are The Living Coast

In The Living Coast we care about people and the rest of nature in the “biosphere”, our mission being to pioneer a positive future that better connects both – by building relationships and inspiring better ways of living.

We are thus recognised as a World Biosphere Region by the United Nations body UNESCO – a special place that serves as an international demonstration area for sustainability.

Our Vision is:

“To create a world-class environment, that is economically successful and enjoyed by all – forever.”

Our Objectives are to:

  1. Conserve and enhance nature
  2. Support sustainable human development
  3. Promote environmental awareness, knowledge, learning and engagement

Our Actions include:

  1. Nature Conservation – improving urban green spaces with wildflowers, and creating ‘rain gardens’ for ground water quality and flood alleviation.
  2. Sustainable Socio-Economic Development – promoting water efficiency, active travel, outdoor recreation and eco-tourism.
  3. Environmental Awareness – actively engaging local people, delivering learning in schools, and working with universities to build knowledge.

Our Priority Themes to add value to are:

  1. Environmental awareness – of local people, especially children and young people
  2. Tourism & Recreation – by visitors and residents, to further economic & social development
  3. ‘Green Infrastructure’ – enhanced networks of greenspace from town to downs, which provide multiple benefits (‘ecosystem services’) from access to conservation to water management
  4. Water – improving local water quality, quantity, and public awareness of our groundwater chalk aquifer, as well as coastal/marine environment
  5. Research & Monitoring – working with universities and others to improve our applied understanding of the local environment

Our Biosphere Management Strategy (2014 to 2019) covers a broad range of topics for local environmental action:


Join our network of over 2000 Friends of The Living Coast for regular updates on our work.

Nature 2020

This year is the end of the UN Decade of Biodiversity. Help us mark this by celebrating biodiversity in our biosphere.

Visit Nature2020 websiteProceed to the Living Coast