Here’s an update on what’s been happening in the past year and things to look forward to in 2021.
Like everyone else in the tourism industry, our original plans for our BioCultural Heritage Tourism Project had to change with the impact of Covid-19. This is a 3-year EU-funded project to increase the economic value of tourism in The Living Coast based on our natural and cultural resources, whilst reducing its environmental impact.
The Living Coast by bike
We are working with So Sussex in developing a new GPS-linked website to be launched at Easter showcasing cycle routes in The Living Coast that are accessible by public transport with information on the local landscape and heritage showing what makes this area special, as well as places to stop for food and drink on the way.
Stanmer Park restoration
The Stanmer Park Restoration Project restoring the 18th century designed landscape and conserving it for future generations, has real significance for the Biocultural Heritage Project, as it’s Brighton’s largest park and is the gateway between the city and the South Downs National Park. We’ll be developing some promotional materials to market the park once the construction work is complete, which should be early 2021.
We’re asking tourism businesses in the area to add their actions on what they do to be more sustainable as a business – anything from how they manage their refuse and recycling to supporting local businesses and giving something back to the local community. Have a read of some of the stories and please feel free to add your own.
Marketing toolkit for biosphere-friendly businesses
Our ‘Toolkit for Tourism Businesses in a UNESCO Biosphere Reserve’ due for launch early this year will contain tips on understanding your customers and how to use the natural assets of a destination in your marketing, as well as how to make your business more sustainable.
Our successful networking events have been interrupted by Covid-19 but we have plans to hold an online meeting on 25th March and we’re planning to hold some more in-person networking events as soon as it is safe to do so.
The Homeward Bound Shanties Festival on 2nd-3rd October will celebrate the heritage and culture of our coastline. For more info keep an eye on The Living Coast website. If you or your business would like to get involved and organise your own events during the weekend, please contact email@example.com.